Strategic Communications: summit on sexual violence
In 2014, I traveled to London with Physicians for Human Rights for the Global Summit to End Sexual Violence in Conflict. I worked with our program team to come up with a comprehensive strategic communications plan that included media relations, social media, and visual and written content. Here are a few examples of my work around the event:
Media relations: I came up with key messages, identified story ideas and successfully generated media coverage leading up to, during and after the summit. Coverage included Agence France-Presse (AFP), the Canadian Broadcasting Corporation (CBC), the Institute for War and Peace Reporting, The Lancet, NPR, Radio French International, Thomson Reuters Foundation (here and here) and the Toronto Star. I prepared staff and our partners for speaking with the media and coordinated all on-site media interviews.
I also used the summit as an opportunity to generate coverage about MediCapt, a mobile app designed to help collect evidence in sexual violence cases. Coverage included the British Medical Journal, Fast Company, International Business Times, Le Monde, New Scientist, Think Progress and Yahoo Tech.
Social media: I engaged staff in a social media campaign using the summit’s #TimetoAct hashtag, and live-tweeted during many events and panels.